Some people worry so much when they make a
mistake that they make additional mistakes.
Once a mistake is made, FORGET IT.
Concentrate on what is coming, not what is gone.
Your audience does not expect perfection. (One
exception to this rule is if the stumble changes a
fact in a story. If this happens, take a second or
two to regroup, then correct the error. You also
can correct the error after a spot break, if time
Have your eyes checked by a doctor.
Unfortunately, eyesight deteriorates with age and
even the best announcers cannot read words they
Speaking too fast is a common problem for
beginning announcers. As the announcer, you can
correct this problem by understanding that not everyone
is able to think as fast as you can talk. If the listener
cannot understand you because you are speaking too
fast, then you are wasting the listeners and your own
The following are a few simple tricks that will help
you slow your delivery:
Write the words SLOW DOWN all over the
margins of your copy in a bright-colored ink.
This will remind you throughout the newscast to
keep your speed under control.
Use the three-step reading system. Read the
copy through once, as fast as possible. Then read
it as slowly as possible, over-articulating and
reading one word at a time. Finally, read the copy
somewhere between the two previous speeds.
During the third reading, make sure you are in
the presence of someone who can tell you to slow
down when you start to pickup speed.
Follow the five-minute rule. The average rate
of delivery is 15 lines per minute. The actual rate
should be somewhere between 14-16 lines per
minute. Limit yourself to 60 lines of copy for a
five-minute newscast. Make sure you finish at
exactly the five-minute mark. The only way to
reach the time mark and not have dead air is to
Use the eraser technique. Place a medium-sized
art eraser between your front teeth. Try to read
the copy while holding the eraser firmly in place
by biting down. You must articulate and be able
to be understood while you are reading. It is
almost impossible to talk fast and still be
understood while you are holding the eraser.
Mark your copy for breathing points. Breathe
wherever you see a mark
As you can tell, radio amounting is hard work. The
listening audience may associate the word glamorous
with the broadcast industry, but the fact is radio (like
television) is an exacting business and announcing
For every announcer who has made it to the big
time and who has become a celebrity in the civilian
world, there are 100 good announcers who, in addition
to their on-airtime, perform many other station duties.
There are announcers in a lot of small stations who work
the audio consoles, write last-minute commercials,
rewrite news copy, check equipment and do anything
else required of them to make the station work well. This
is exactly what will be asked of you as a Navy
broadcaster you must be a generalist.
Furthermore, during your on-air experiences, you
will realize that an isolated slip or flubbed line is almost
inevitable. This is true even for the veteran announcer.
However, if you make (too many errors, you will be
looking for anew job. The key to success is experience,
and a good announcer drills diligently in the
never-ending quest for perfection.
The qualities usually considered necessary in a
professional radio announcer are a good voice, little or
no regional accent, clear diction and accurate
pronunciation. Quite often, your voice affects the
audiences opinions about programs.
A resonant voice, the best diction, and even the best
pronunciation will not help the announcer who
mechanically reads lines and fails to project a feeling of
sincerity. In effect, the announcer must have a good
radio personality and make his voice reflect such.
Your personality is reflected in your voice. If you
are not genuine, the listener will take note quickly.
Changes throughout the program day make it essential
that an announcer be capable of changing his delivery
to fit the content and mood of the particular program.
No matter the type of program or its theme, most
listeners enjoy hearing a voice that offers friendliness,
naturalness, sincerity, integrity and vitality. Announcers,
of course, usually seek to work in an area where they