start. This is an inconvenience the audience does not
Many NBS detachments and stations afloat will
back time their programming (starting from the nightly
newscast), and time block the programming from the
beginning of the news until the prime time is over. This
gives the largest segment of your audience what appears
to be stateside style television programming and is not
such a drain on your spot and filler library. Usually the
prime time ends with a nightly movie, and this will segue
nicely back into off-time blocking.
MASTER PROGRAM SCHEDULE LAYOUT
To layout your master schedule, it is best for you to
work in rough draft form. This way you can make
changes as you go along, and once it is complete, you
can transfer the finished product over to a more formal
master program schedule sheet.
A program schedule worksheet should be similar to
figure 8-13 with the day blocks listed horizontally and
the time blocks listed vertically.
At stations where the AFRTS ONET computer
system is in use and once the work sheet is completed,
you can build and complete the schedule on the
To fill in the work sheet, just write the program
name in the appropriate day or time block and then draw
an arrow to the end of the run time of the program as
shown in figures 8-10 and 8-11.
Each master schedule should contain the following:
Name of programs
Length of programs
Type of programs
Source of programs
Day and time of programs
The weekly schedule is the publicity aspect of your
master program schedule (fig. 8-14). It is one way you
get the schedule distributed to the audience. Copies are
distributed to local military publications. On most bases
overseas, the NBS detachment runs the weekly schedule
in the local base newspaper and also places copies in
high traffic areas, like the local exchange, commissary
or recreation center.
The weekly schedule should include the following:
. Day and time of broadcast
l Program title
. Program type and a brief synopsis of the show
The layout of the weekly schedule will be different
from the master program schedule, but as shown in
figure 8-14, the information is usually listed first by day
and then by time.
All the different sources available to you as an
AFRTS television programmer provide a potent pool of
programming material that any commercial station
would envy. Combined with careful audience research
and an understanding of what those figures mean, the
military programmer has all the necessary tools to
program an effective command information vehicle-a
vehicle that gives those serving overseas or onboard
ship a quality taste of home.
Learning Objective: Recognize the principles
capabilities and requirements of radio programming.
As with television broadcast programming, radio
programming begins with knowing your audience.
Also, an audience survey is essential in evaluating the
effectiveness of your station. In programming for the
radio, you must satisfy the individual tastes and
preferences of the listening audience, just as you would
with television. Armed with the results of your survey,
you are better able to decide what programs should be
broadcast at what time.
You must also understand the audience appeal of the
available programs. Begin by reviewing the list of
programs available to your station. AFRTS-BC
publishes (quarterly) a program ratings form (fig. 8-15)
that lists programs issued to AFRTS outlets. This form
can tell you the program type, length and programming
If you are not familiar with a particular program, be
sure you listen to it. As you familiarize yourself with a
program, keep in mind the audience segment to which
it might appeal. Because of the uniqueness of local live
time shows, it is important to your programming
decisions that you become familiar with these products.