if they are performing as advertised, are as complete as
possible and conform to guidance provided in PA Regs.
Some of the programs and projects you should
closely monitor include: community relations (Adopt-
A-School, speakers bureau, etc.), internal information/
communications (awards ceremonies, other special
events), command tours, static displays and guest
cruises. Do not forget to scrutinize your training
program closely, because better trained journalists result
in a more efficient and professional operation.
Professional training will be discussed later in this
No matter the size, every public affairs office
generates several print and video products, including
welcome aboard brochures, command presentations,
CO, XO, and C/MC biographies and official
photographs, fact sheets, briefings, familygrams,
cruisebooks and so on.
Evaluating and editing existing office products can
be done in several ways. For example, a welcome aboard
brochure can be evaluated by an entire staff as part of
professional training, morning quarters or as a fully
dedicated planning session. You may choose to solicit
input from your staff members on a one-on-one basis,
or if not time critical, the product, including your
instructions, can be routed to each staff member in a
folder using an office route slip.
What do you look for when you evaluate your
products? Although not all-inclusive, your checklist
may look something like the following types of
Is all information current and accurate?
Are there any typographical errors?
Are pictures properly cropped? Were the
negatives reversed during the printing process?
Are there flaws in the layout?
Is the paper stock acceptable?
Is the font antiquated or garish?
Is the text personal and
conversational? Are all newly reported crew
members welcomed? Are all award winners
mentioned by name?
Is training and safety
For cruisebooks: Are all specifications (cover,
font, paper, color, special effects) adequate?
How can page layouts be improved? Is color
photography used wisely? Are there any staff
functions that can be consolidated or otherwise
For video/slide presentations and briefings: Is
the flow of the presentation adequate? Are the
edits satisfactory? Are there any extra frames
that require re-editing?
Identify the role of internal
communications in public affairs and the products used
to carry out its mission.
Providing information to the Navy internal audience
is one of the most crucial areas of public affairs. Internal
communications (information) unite the leadership of
the command with its people, thus improving, among
other things, personnel readiness, retention, morale and
the overall quality of life. The Navy internal audience is
broken down into five primary divisions as follows:
Active-duty Navy personnel
Family members of active-duty Navy personnel
Naval Reserve personnel and families
Navy civilian employees
Navy retirees and families
As the manager of a public affairs office, you can
effectively direct the communications with these
divisions by using a host of products, several of which
are produced by the Navy Internal Relations Activity
(NIRA). Established in 1972 to satisfy the internal
communications need of the Navy, NRA develops the
following products with the guidance of CHINFO:
NAVY NEWS SERVICE
Navy public affairs professionals say the Navy
News Service is NIRAs most timely and popular
product. It is a weekly address indicating group (AIG)
message containing official, authoritative news and
information about naval operations, policy and
accomplishments. The AIG incorporates more than
3,500 addresses, including all Navy and Marine Corps
activities, all unified commands and all American