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language. There is nothing worse then a ruined
sound  bite  caused  by  a  reporters  continual
mumbling of yups and ohs.
Do  some  practice  interviews  with  just  a  note
pad  and  pencil.  Then  practice  writing  the  story
from total recall. This drill lessens the chance of
becoming dependent on the videotape and will
greatly speed your production time.
Study  the  experts  who  make  their  living  on
network news. Observe where they cut sound
bites and how they treated the interviewee (at
least  before  the  hard-to-answer  questions  near
the end of the interviews).
ANNOUNCING
Learning Objective: Identify the techniques and com-
ponents of proper speech.
The  evaluation  of  someones  voice  quality  and
speech characteristics is extremely subjective. We all
have  individual  tastes  that  determine  what  we  like  or
dislike. This section will help you correct some of the
most common problems most beginning announcers
have, and will show you a few methods to remedy those
problems. There are a few fundamentals of announcing
that  we  must  understand  before  beginning.  The  basic
sound  of  a  persons  voice  cannot  be  altered.  An
individual who has a bass voice will probably remain a
bass, and no amount of work will make that person have
the voice of a tenor. A notably deep, resonant voice is
not  necessary  to  announce  copy.  However,  the  concept
of communicating what you say, or more simply put,
being  understood,  is  essential.
BREATHING
When  you  breathe  in,  the  diaphragm  muscles
become  tense,  compress,  then  move  downward  and
flatten  out  slightly.  This  movement  in  normal  breathing
is less than an inch. The chest cavity is increased in all
directions, top to bottom and front to back. As the lungs
are enlarged in size, the pressure within the lungs is
decreased, and a partial vacuum is created in the chest;
air  rushes  in  to  equalize  this  pressure.  The  dia-
phragmatic breathing method is the best breathing
technique because it allows you to acquire the proper
degree of control. Normal breathing is automatic and
unconscious. During the active process of speech, sound
is made during this breathing out process. Breathing for
speech requires that this procedure be controlled. An
easy and flexible control helps create the most effective
delivery  for  voice  production.
MAKING THE SOUND
Once the breath in your lungs is discharge, the air
passes through the windpipe, or trachea. The air in our
lungs is the source that causes the sounds we make in
the  throat.  With  the  discharge  of  pressure,  a  sound  is
created. As the vocal folds (accordionlike muscles) of
the vocal cords are separated by the buildup and release
of air pressure again and again, they vibrate side to side.
This  fluctuating  action  makes  sound  waves.  Each
release of air causes the folds to vibrate. The amount of
vibration is balanced to the degree of pressure built up
behind the vocal folds. This, in turn, causes the breath
of air, in the voice tract, to vibrate. This vibration is
recognized  as  sound  when  heard.  The  faster  the  vocal
bands vibrate, the higher the pitch. The slower the bands
vibrate, the lower the pitch.
NOTE: All the voice exercises in this chapter need
a before and after recording. First, record your trainees
voice normally. Second, record the trainees voice using
the directions given in the exercise. The student must be
able to hear his own voice to duplicate the training
exercise, as well as to hear the difference.
EXERCISES
The  next  two  exercises  will  make  you  aware  of
some potential breathing problems and help improve
breathing habits for announcing. First, have the trainees
sit  down  in  a  comfortable  position  and  say  these
sentences aloud in a normal speaking voice.
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God made the country, and man made the town.
All hope abandon, you who enter here.
The finger that turns the dial rules the air.
A bad beginning makes a bad ending.
A womans work is never done.
People who make no noise are dangerous.
Life is made up of marble and mud.
Let your speech be better than silence, or be
silent.
Nothing  great  was  ever  achieved  without
enthusiasm.
Now have them say the sentences again, but this
time stand in a comfortable position. Also, have the
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